The lovely Tina Ghanim wrote up a piece for Wamda on why we choose to crowdfund our collections:
“Because we commission the women per piece, it is better to see our demand for the collection, and it helps the women artisans plan their time better too as it takes them a while to make it,” Husseini said.
The experience is highly personalized: once a customer places an order on the crowdfunding site, they are contacted directly by the Taita Leila team - Husseini and a colleague who is a touch point for the women making the clothes - to ask details about size and preferred color.
“Because we are a new brand, is hard to get customers to trust our product. Our quality is superior to what they are used to thinking when they hear the word ‘handmade’, but once they have ordered from us they tend to order again as they are pleasantly surprised.”
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