“We really realized working with women that we need to work around their schedule and not the other way around” explains Noora Husseini. It took her and her team a year to find the perfect network of embroiderers in all corners of Palestine. They were looking for women that would be reliable, and whose crafts would meet their high standards of quality.
“For instance, we had the hardest time to find women that could do a proper 'Couching’ stitching, the traditional embroidery style of Bethlehem, and to this day, we only work with two women that really master this stitching,” says Noora.
Her aim, she says, is to empower those women by getting them involved in a business producing pieces sold internationally. But she also knows that all of the women working with Taita Leila have to work around their day-to-day commitments to their families and close-knit society.