The lovely Tina Ghanim wrote up a piece for Wamda on why we choose to crowdfund our collections: “Because we commission the women per piece, it is better to see our demand for the collection, and it helps the women artisans plan their time better too as it takes them a while to make it,” Husseini said. The experience is highly personalized: once a customer places an order on the crowdfunding site, they are contacted directly by the Taita Leila team - Husseini and a colleague who is a touch point for the women making the clothes - to ask details about size and preferred color. “Because we are a new brand, is hard to get customers to trust our...
The Palestinian dress or thobe is full of wonders and hidden stories within each stitch. Palestinian women embroidered their interests, history, and even their social status on their clothes! Our next collection continues our series investigating the anatomy of a thobe. We focused on an interesting part of the dress, the Benayiq, referring to an extra triangular piece of fabric that was added to the the side so women would move more comfortably. It was popular in Palestine in the areas starting from Nablus across to the south. This animation gives a hint into what our next collection will look like, and will be part of our crowdfunding video that will be released very soon! Can’t wait to share it!...