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My Taita for Taita Leila

In the slow summer months we know a lot of our 'grandchildren' are spending time with their family. We wanted to take advantage of that with a fun competition- we asked them to tell us the story of their grandmothers! Using the hashtag ‪#‎myTaitaforTaitaLeila‬ we requested a picture, old or new, with a funny memory, anecdote or her life story! We got cute stories about Shahrazad's Taita 'inventing' lyrics (that turned out to be Greek), Alex being spoilt by her grandmother who grew up during the Great Depression, but Derrar's story of his badass, Wall Street occupying grandma Pura Rivera Barakos who was arrested in NYC touched our heartstrings. After he called her an inspiration and a hero, she reminded us of what was important with her comment: “We all must work together...

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Taita Leila launch party in Jerusalem!

On Saturday May 14, Taita Leila gathered up fans and followers and invited them to the beautiful setting of the prestigious Dar el Tifl museum in Jerusalem. For our launch, made special because it was in our hometown, we knew we had to make a great first impression! Instead of a typical fashion show, we wanted to have fun with our audience. Upon arrival, guests were met with a flyer listing the names of the cities that inspired our pieces. Each model wore a design with a number attached. The aim of the game was to approach the models and ask them about the designs, about the significance of the colours, names of motifs, interpretations and variations- anything but ‘where is this from?’ The first person...

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