Camilla Caraccio really captured our essence in our favourite article to date in Inc Arabia. Included are some gems like:
“When a culture is under threat, such as in Palestine, where cultural appropriation is the norm, not the exception, it’s natural that a society would want to preserve its traditions just the way they were, in what it believes is an attempt to stay ‘alive...which unfortunately kills it faster. You have to keep moving!”
Featured in the press once more, this time in Palestine Monitor! We spoke about the social workings our enterprise. “We really realized working with women that we need to work around their schedule and not the other way around” explains Noora Husseini. It took her and her team a year to find the perfect network of embroiderers in all corners of Palestine. They were looking for women that would be reliable, and whose crafts would meet their high standards of quality. “For instance, we had the hardest time to find women that could do a proper 'Couching’ stitching, the traditional embroidery style of Bethlehem, and to this day, we only work with two women that really master this stitching,”...
The Palestinian dress or thobe is full of wonders and hidden stories within each stitch. Palestinian women embroidered their interests, history, and even their social status on their clothes! Our next collection continues our series investigating the anatomy of a thobe. We focused on an interesting part of the dress, the Benayiq, referring to an extra triangular piece of fabric that was added to the the side so women would move more comfortably. It was popular in Palestine in the areas starting from Nablus across to the south. This animation gives a hint into what our next collection will look like, and will be part of our crowdfunding video that will be released very soon! Can’t wait to share it!...
Fashion is a big part of everyone’s life, whether following the latest trend or outright choosing not to, clothes are an essential part of life, almost a form of self-expression without having to speak! Time magazine ran an interesting article about the 5 things your clothes are saying about you. Whether going out on a date, meeting friends, or even just picking up a few groceries, choosing an outfit that suits the occasion on the wearer's terms is a must. There has been an “ethical wave” of late, as consumers want to know the source of their clothing. Fashion Revolution ran a campaign on instagram this year hashtagging it #whomademyclothes, wearing clothes inside out to ask well-known retailers to reveal the people and process behind...
