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Behind the scenes: filming and prep for Taita Leila's collection number 2!

Check out the lovely Tala Soubra, an authority on all things embroidery from Dar el Tifl museum, being filmed by our cameraman in their exhibition space in Jerusalem. The museum was where we launched our line, with a playful event that you can read about here. We're back, but this time to capture some of our research on film, to accompany our next collection's release. Stay tuned!

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Taita Leila launch party in Jerusalem!

On Saturday May 14, Taita Leila gathered up fans and followers and invited them to the beautiful setting of the prestigious Dar el Tifl museum in Jerusalem. For our launch, made special because it was in our hometown, we knew we had to make a great first impression! Instead of a typical fashion show, we wanted to have fun with our audience. Upon arrival, guests were met with a flyer listing the names of the cities that inspired our pieces. Each model wore a design with a number attached. The aim of the game was to approach the models and ask them about the designs, about the significance of the colours, names of motifs, interpretations and variations- anything but ‘where is this from?’ The first person...

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