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Launching The Irdan Collection!

After crowdfunding, releasing the Qabbeh and the Benayiq collections, we are ready to introduce the final collection in our Anatomy of a Thobe series.   The Irdan Collection  We took our inspiration from the beautiful, bell, long and pointed sleeves, as seen in the image in this post. Known as the irdan, these large and bellowing sleeves were tied behind the woman's back while she would be busy doing manual labour. This collection is designed with the modern woman in mind, no matter what kind of business she may be up to.  We are staying true to our concept of crowdfunding, but executed a little differently. Our subscribers responded to a survey where they could preview our designs. Together with their insights, we think this...

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Taita Leila launch party in Jerusalem!

On Saturday May 14, Taita Leila gathered up fans and followers and invited them to the beautiful setting of the prestigious Dar el Tifl museum in Jerusalem. For our launch, made special because it was in our hometown, we knew we had to make a great first impression! Instead of a typical fashion show, we wanted to have fun with our audience. Upon arrival, guests were met with a flyer listing the names of the cities that inspired our pieces. Each model wore a design with a number attached. The aim of the game was to approach the models and ask them about the designs, about the significance of the colours, names of motifs, interpretations and variations- anything but ‘where is this from?’ The first person...

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