The best article on us to date in INC Arabia!

Camilla Caraccio really captured our essence in our favourite article to date in Inc Arabia. Included are some gems like:

“When a culture is under threat, such as in Palestine, where cultural appropriation is the norm, not the exception, it’s natural that a society would want to preserve its traditions just the way they were, in what it believes is an attempt to stay ‘alive...which unfortunately kills it faster. You have to keep moving!”