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Crowdfunded Clothing in Wamda

The lovely Tina Ghanim wrote up a piece for Wamda on why we choose to crowdfund our collections: “Because we commission the women per piece, it is better to see our demand for the collection, and it helps the women artisans plan their time better too as it takes them a while to make it,” Husseini said.  The experience is highly personalized: once a customer places an order on the crowdfunding site, they are contacted directly by the Taita Leila team - Husseini and a colleague who is a touch point for the women making the clothes - to ask details about size and preferred color.  “Because we are a new brand, is hard to get customers to trust our...

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Introducing the Benayiq

The Palestinian dress or thobe is full of wonders and hidden stories within each stitch. Palestinian women embroidered their interests, history, and even their social status on their clothes!  Our next collection continues our series investigating the anatomy of a thobe. We focused on an interesting part of the dress, the Benayiq, referring to an extra triangular piece of fabric that was added to the the side so women would move more comfortably. It was popular in Palestine in the areas starting from Nablus across to the south. This animation gives a hint into what our next collection will look like, and will be part of our crowdfunding video that will be released very soon! Can’t wait to share it!...

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Behind the scenes: filming and prep for Taita Leila's collection number 2!

Check out the lovely Tala Soubra, an authority on all things embroidery from Dar el Tifl museum, being filmed by our cameraman in their exhibition space in Jerusalem. The museum was where we launched our line, with a playful event that you can read about here. We're back, but this time to capture some of our research on film, to accompany our next collection's release. Stay tuned!

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'The optimists of Palestine'

Quartz just released an article featuring a picture of our beautiful Ramallah top. The article talks about the 'optimists' of Palestine, including our fellow entrepreneurs making waves in the tech scene like Yamsafer, a travel booking website in Arabic, and Kenz, an online platform selling lingerie in the Middle East. Happy to be in the company of these guys!  

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Taita Leila is coming to Boston!

Taita Leila will be in Boston this Saturday!  The Boston Palestine Film Festival is celebrating its 10th anniversary with a fundraising dinner before the annual program in October. The dinner includes a silent auction, featuring crafts and heritage items from all over Palestine, and we'll be taking part! We've sent over a three-piece set from our inaugural Qabbeh collection, each of a different type of embroidery: Bethlehem famous for its couched tahriri stitch, our bestseller Ramallah in cross-stitch, and the Galilee cape featuring patchwork.     T Though this festival is renowned for the incredible scope of film screened, what we like most about it is the tatreez logo! The dinner also includes the charming Suad Amiry as the keynote speaker, founder of RIWAQ: Center of Architectural Conservation and...

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